Market Audit & Research

We honestly believe that there is no way to make accurate suggestions on a company’s marketing strategy without doing the research. Following principals like Six Sigma, we strongly believe in the DMAIC process.

Define the issues.

Measure and collect data.

Analyze your findings.

Implement solutions.

Control the outcome.

Using these principals, paired with our marketing and engineering background, allows us to accurately create you strategies that provide results.

“Understand your customers so you understand your company.”

How well do you think you know your consumers? Are you targeting them correctly? Most businesses think they do but unfortunately they are prone to a cognitive bias, “over optimism.” This is where they believe they’re doing a lot better than they actually are so they do not feel a need to take an introspective and critical look at their operations and marketing.

To be honest, your consumers’ needs are changing, the market is shifting and your competitors are adapting—it’s time for you to adapt too. Whether you’re a multinational corporation or a single storefront, data alone won’t help you. What you need are the insights that can be drawn from the data. Not only do we compile the data, we analyze the findings and develop recommendations that will help you better understand your customers and your target market.

Here is a look at what our Market Audit & Research entails:

Customer Driven Responses

There’s a secret to keeping your business afloat that is rarely talked about and it’s “keeping your finger on the pulse”.

What does this mean?

It means that you need to be constantly encouraging and taking into account customer feedback, because ultimately, they’re the people that your business exist for.

To do this, we’ll use tools such as consumer observation as well as industry and consumer reports to gather a comprehensive understanding of who it is you’re doing business with. This data will then be translated into an action plan that you can directly apply. Before we were Marketers, we were Engineers, so we provide you with solutions that work both in theory and in practice with one goal in mind.

To grow your business.

Industry Analysis

The thought of where you stand among your competitors most likely crosses your mind often. Using the proper tools and methods, it’s our job to give you a detailed analysis of your competitive landscape so you can quantify your understanding of the opportunities and threats that exist in your market.

Whether it’s political, economic, social or technological trends, these outside factors have the ability to affect your business in a positive or negative way.

Competitive Intelligence

The honest truth is that there will always be competition. This is why we identify your competitors, whether direct or indirect, and assess their market positions and strategies they employ to stay in business.

We’ll then benchmark your business against theirs and identify your core strengths, weaknesses, opportunities and threats. We will then work with you to leverage your strengths and cover your weaknesses, as well as locate the strategic sweet spot that will enable continuous growth.

ninjaMarket Audit & Research